Confidential - RetailMeNot
Mobile does not
necessarily mean instore.
As brick-and-mortars closed in March and
consumers turned to shopping online, mobile vs
desktop traffic mix remained nearly flat from
prior month and prior year.
Platform
Insights
Improved conversion
across platforms MoM
Average spend in line
with prior year and prior
month trends.
Mobile CVR Lift Desktop CVR Lift
+50% +18%
Source: RMN Internal Data - Q1 2020
Promote online offers within
mobile ads to drive conversion
where consumers are shopping.