COVID Weekly Trend Shifts

Trends To Watch April 9, 2020

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Confidential - RetailMeNot Mobile does not necessarily mean instore. As brick-and-mortars closed in March and consumers turned to shopping online, mobile vs desktop traffic mix remained nearly flat from prior month and prior year. Platform Insights Improved conversion across platforms MoM Average spend in line with prior year and prior month trends. Mobile CVR Lift Desktop CVR Lift +50% +18% Source: RMN Internal Data - Q1 2020 Promote online offers within mobile ads to drive conversion where consumers are shopping.

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