COVID Weekly Trend Shifts

Trends to Watch April 23, 2020

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Many consumers spent last week's stimulus check on essentials. Food (16%), grocery (9%), gas (10%) and even paying back family and friends (14%) being the first areas of spend according to a survey from digital bank Current. Additionally, consumers spent on non-essentials across categories. RetailMeNot observed a strong overall increase in demand (19%+ WoW) from prior week. The Wednesday - Saturday following the stimulus check deposit saw even greater demand, sales and order increases.

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