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RESOURCES FOR MARTECH SUCCESS
If you're unsure of where to start, consider partnering with an expert. Given the rapid pace of change within martech,
marketing leaders frequently report that they struggle with keeping their teams up to date on every system in their stack.
They also know that different marketing technologies require distinct skills sets to run effectively. That is why using a
strategic combination of outsourced experts and in-house professionals to implement martech stack optimization tactics is
the most effective use of resources according to 54% of marketers in leadership positions.
Leverage experience and expertise. Partner with an agency that specializes in martech optimization. At DemandLab we
have the experience and expertise to accelerate and optimize your martech strategy. Contact us to see what our senior
consultants can offer for your company.
If you're ready to take action, we have developed a set of key resources you
can use now to help you optimize your martech stack strategy: Martech Stack
Optimization Resources.
Learn more about DemandLab's solutions and services here.
IT'S TIME TO TAKE ACTION
We can cite the figures and quote the research, but you already feel it. You know that what's happening today, right now,
represents a quantum leap in the importance of martech and an incredible opportunity for you and marketing. You've
watched technology and innovation unfold at an ever-accelerating pace. And you know that if you aren't keeping pace with
the competition, you will be left behind. If you are not at the forefront, you'll never make it to the pinnacle you're aiming for
because in 2020, customer experience will overtake price and product as the key brand differentiator.
As the customer champion — the person operating at the executive level who represents and voices the customer 's best
interests — you are uniquely placed to transform your organization's revenue potential by optimizing your martech stack and
successfully aligning it to business strategy and revenue.
With greater responsibility comes greater risk, but also greater reward. Courageous marketing leaders who embrace change
will have the satisfaction of seeing their efforts guide and transform their discipline, their careers, and their organizations.
So be bold. Step up. Change your self-perception. But start now. Start to view your role, and that of your team and your
organization, differently. Become an evangelist instead of an apologist for the contribution that marketing makes to your
organization's bottom line. Broaden your vision to see martech's true potential, and use this research to feed and support that
vision. Leverage your passion — that passion for marketing and technology that has brought you to this point — to ignite this
second, definitive chapter in your career.
