Miscellaneous

Moz - GTM Decision Tree

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yes Is customer-facing? Level 1 • Internal comms • Reactive Support /CSMs no Adds value/solves a pain-point? yes no Level 2 • Internal comms • Support/CSMs • In-app comms Impacts customer workflows / affects limits/pricing? no Level 3 • Internal comms • In-app comms/video • Email • Webinar • Help Hub • Blog Post • Social Level 4 • Internal comms • In-app comms • Email • Webinar • Help Hub • Social • Influencer Outreach • Blog Post • Web/Collateral Updates • Review site updates •PR/Media Outreach yes Is a differentiator? Level 5 • Internal comms • In-app comms • Email • Webinar • Help Hub • Social • Influencer Outreach • Blog Post • Web/Collateral Updates • Review site updates • PR/Media Outreach • Winback Campaign • Paid Media no yes Is a new lead funnel or acquisition driver. yes no GTM Decision Tree | How to determine the Level of Marketing Communication & SLA necessary to support Product releases. Level 0 Is it customer-impacting? (internal/backend/data improvement) no yes 1 wk SLA (min. weeks' notice) to Product Marketing 2 wks 4 wks 8 wks 8 wks 0 wks Created by Brittani Dinsmore, Director of Marketing, Moz NOTE: Bulleted items are examples of the types of communication tactics Marketing/ Support may implement, but not always required. Reactive Communications Proactive Communications

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