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DemandLab - Assessment - Marketing Resilience Maturity

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H OW R E S I L I E N T I S YO U R M A R K E T I N G O R G A N I Z AT I O N? TAKE DEMANDL AB'S ASSESSMENT TO U NCOVER POTENTIAL TO DRIVE MORE REVEN U E IN ANY ECONOMY All the warning signs of an economic downturn are flashing and savvy marketing leaders are getting their 'house' in order. Whatever the state of the economy may be, increasing the resiliency of your marketing organization is always a good idea. As B2B marketing budgets were more abundant over the past 10 years, deep investments were made in martech, content development, and data and analytics. And today, in spite of having best-in-class technology solutions, tons of fresh content in diverse formats, and an infinite amount of data , marketing teams still struggle to connect the dots between these three critical functions to successfully deliver the right content at the right time to the right customer– limiting efficiency and the opportunity to drive more revenue to the business. In times of economic uncertainty and when selling in an unstable marketplace, every element of the marketing mix needs to be optimized in order to make the most of every interaction with the buyer. And it is more important than ever that data is readily accessible to marketing, sales, and support team members. As purse strings tighten in businesses everywhere, marketers need to strengthen collaborations across the organizations to drive revenue to the business. To achieve the business goals set forth and create the value promised in the Revenue Ecosystem, marketing teams need to collaborate on EVERY level. With a marketing strategy tied directly to revenue goals and the functional areas of martech, content, and data working to their highest potential, teams can work cooperatively to perform efficiently and effectively in any market. With a marketing strategy tied directly to revenue goals and martech, content, and data functional areas optimized, teams can work cooperatively to perform efficiently and effectively in any market.

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