H OW R E S I L I E N T I S YO U R
M A R K E T I N G O R G A N I Z AT I O N?
TAKE DEMANDL AB'S ASSESSMENT TO U NCOVER POTENTIAL
TO DRIVE MORE REVEN U E IN ANY ECONOMY
All the warning signs of an economic downturn are flashing and savvy marketing leaders
are getting their 'house' in order. Whatever the state of the economy may be, increasing the
resiliency of your marketing organization is always a good idea.
As B2B marketing budgets were more abundant over the past 10 years, deep investments were
made in martech, content development, and data and analytics. And today, in spite of having
best-in-class technology solutions, tons of fresh content in diverse formats, and an infinite
amount of data , marketing teams still struggle to connect the dots between these three critical
functions to successfully deliver the right content at the right time to the right customer– limiting
efficiency and the opportunity to drive more revenue to the business.
In times of economic uncertainty and when selling in an unstable marketplace, every element of
the marketing mix needs to be optimized in order to make the most of every interaction with the
buyer. And it is more important than ever that data is readily accessible to marketing, sales, and
support team members. As purse strings tighten in businesses everywhere, marketers need to
strengthen collaborations across the organizations to drive revenue to the business.
To achieve the business goals set forth and create the value promised in the Revenue
Ecosystem, marketing teams need to collaborate on EVERY level. With a marketing strategy
tied directly to revenue goals and the functional areas of martech, content, and data working
to their highest potential, teams can work cooperatively to perform efficiently and effectively
in any market.
With a marketing strategy tied
directly to revenue goals and
martech, content, and data
functional areas optimized,
teams can work cooperatively
to perform efficiently and
effectively in any market.