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The Revenue Ecosystem
®
Now, more than ever, every CMO today needs
to be able to answer three critical questions:
1. Do I have a clear line of sight from
campaign to revenue?
2. Can I make data-driven, intelligent
decisions for my business?
3. Do I have access to a 360 degree view
of every customer?
Only top performing marketing organizations will
be able to confidently say "yes" to all of the above
questions. If your team isn't quite there yet, it is
important to understand where the weak links are
and address them.
DemandLab's proprietary maturity model is
based on the Revenue Ecosystem, a framework
for elevating the organization's revenue potential
by aligning technology, content, and data. The
model is a matrix tool that helps you benchmark
your organization against a normalized range of
marketing performance so that you can identify
underperforming areas and visualize the ideal next
steps you need to take to build a marketing-led
customer experience. This multidimensional model
determines your organization's maturity across
the three essential capabilities that support every
marketing endeavor: technology, content, and data.
Learn More about the
Revenue Ecosystem
