WORKSHEET
Getting Ahead of COVID-19 Budget Cuts
M A R K E T I N G'S ST R AT EG I C A L I G N M E N T
W I T H T H E C EO A N D C FO
As Marketing tends to be one of the first lines of business to see budget cuts in an economic downturn, sav v y CMOs will be proactive in partnering with
their CEOs and CFOs to revise the marketing plan and modify budget and revenue goals accordingly.
This worksheet will help you identify low performance and low yield tactics to slow or stop, high yield tactics to keep or implement, and essential tactics to
help you survive and thrive in an unstable economy.
LOW PERFORMANCE / LOW YIELD TACTICS ESSENTIAL HIGH YIELD / SITUATIONAL TACTICS
LIST YOUR CORE
VALUE DRIVERS
Slow down or stop No change Accelerate or Add
