Key
Retail
Takeaways
for
Back-to-School
Planning
Amidst
2020
Industry
Shifts
The
2020
back-to-school
year
is
proving
to
be
anything
but
normal
for
both
retailers
and
consumers
alike.
So,
what's
in
store
for
brands
as
shoppers
look
to
head
back
to
classrooms
this
fall
and
how
will
today's
current
environment
impact
the
second
largest
shopping
season?
RetailMeNot
and
Kelton
Global
surveyed
1,000+
American
shoppers
and
200+
senior
retail
marketing
leaders
to
gain
key
insights
on
back-to-school
shopping
expectations,
investment
shifts,
timing
and
more.
Seasonal
Insight
Guide
For
media
inquiries:
PR@retailmenot.com
