Seasonal Guides

2020 Back-to-School Infographic

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WHEN DO YOU PLAN TO START BACK-TO-SCHOOL SHOPPING? CONSUMERS EAGER TO SHOP EARLY FOR BACK-TO-SCHOOL May 8% Jun 16% Jul 33% Aug 32% Sep 5% $532 Average planned back-to-school spend in 2020 vs. $507 in 2019. 59% of parents say price is the biggest determining purchase factor. 64% wait to make a purchase until they find a deal. 52% of parents are also shopping for themselves while back-to- school shopping. Parents are nearly twice as likely as last year to begin shopping for back- to-school items before July, though the majority prioritize late summer. 2x _ _ _ _ 73% OF CONSUMERS SEARCH 2+ SOURCES Retailer Sites and Apps 59% Social Media 37% Deal Sites and Apps 35% Browser Extensions 34% Newspaper Circulars 33% Cash Back Websites and Apps 31% WHAT WILL CONSUMERS SPEND THE MOST ON? Clothing Electronics $209 $212 $189 $192 $209 $186 2020 2019 2018 Clothing Clothing Electronics $209 $212 $189 $192 $209 $186 2020 2019 2018 Electronics Clothing Electronics Shoes Backpacks $209 $212 $189 $192 $209 $186 $111 $104 $95 $60 $47 $45 2020 2019 2018 Shoes Clothing Electronics Shoes Backpacks $209 $212 $189 $192 $209 $186 $104 $95 $60 $47 $45 2020 2019 2018 Backpacks Clothing Electronics $209 $212 $189 $192 $209 $186 2020 2019 2018 Clothing Electronics $209 $212 $189 $192 $209 $186 2020 2019 2018 Clothing Electronics Backpacks $209 $212 $189 $192 $209 $186 2020 2019 2018 are most excited about shopping for clothes and accessories in physical stores again. 46% 56% say they will be more inclined to shop online this year because of pandemic concerns. Americans are relying more on online and omnichannel options this back-to-school season.

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