Seasonal Guides

2020 Back-to-School Infographic

Issue link:

Contents of this Issue


Page 3 of 3

CONTACTLESS OPTIONS TAKE OFF AMIDST IN-STORE SHOPPING CONCERNS Perhaps in response to the outbreak of Coronavirus, parents shopping back-to- school are opting for fewer in-store interactions than last year. to provide curbside pick-up in 2020, boosting contactless shopping practices. of retailers will focus their promotional efforts on driving consumers in-store this season. of consumers also agree that buy online, pick-up in-store is a convenient way to receive their back-to-school items. Retailers are Parents who plan to use curbside pick up: 2019 2020 36% 52% _ _ _ _ _ 74% more likely 38% 52% _ _ Retailers will also be more focused on Across channels with with consumer preferences shifting to shopping online more often than going in-store. 40% of brands say they are offering more options than ever before to compete with Amazon. of brands (47%) will offer price match guarantee across channels. 1/2 NEARLY METHODOLOGY A 10-minute online survey was fielded between Monday, April 27, 2020 and Friday, May 1, 2020. During this time, 1,041 interviews were captured among American consumers. Key groups of interest were examined in this analysis, including those with and without children. Additionally, a 15-minute online survey was fielded between Thursday, April 16, 2020 and Thursday, April 23, 2020 to key groups of interest, including Senior Managers/Directors+ and retailers who have/have not partnered with RetailMeNot in the past twelve months. During this time, 206 interviews were captured. For more information, visit:

Articles in this issue

Links on this page

view archives of Seasonal Guides - 2020 Back-to-School Infographic