Seasonal Guides

2020 Back-to-School Infographic

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Key Retail Takeaways for Back-to-School Planning Amidst 2020 Industry Shifts The 2020 back-to-school year is proving to be anything but normal for both retailers and consumers alike. So, what's in store for brands as shoppers look to head back to classrooms this fall and how will today's current environment impact the second largest shopping season? RetailMeNot and Kelton Global surveyed 1,000+ American shoppers and 200+ senior retail marketing leaders to gain key insights on back-to-school shopping expectations, investment shifts, timing and more. Seasonal Insight Guide For media inquiries:

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