CONTACTLESS OPTIONS
TAKE OFF AMIDST IN-STORE
SHOPPING CONCERNS
Perhaps in response to the
outbreak of Coronavirus,
parents shopping back-to-
school are opting for fewer
in-store interactions than
last year.
to provide curbside pick-up
in 2020, boosting contactless
shopping practices.
of retailers will focus their
promotional efforts on driving
consumers in-store this season.
of consumers also agree that
buy online, pick-up in-store is
a convenient way to receive
their back-to-school items.
Retailers are
Parents who plan to use curbside pick up:
2019
2020
36%
52%
_
_
_
_
_
74%
more likely
38%
52%
_
_
Retailers
will
also
be
more
focused
on
Across
channels
with
with
consumer
preferences
shifting
to
shopping
online
more
often
than
going
in-store.
40%
of
brands
say
they
are
offering
more
options
than
ever
before
to
compete
with
Amazon.
of brands (47%) will offer
price match guarantee
across channels.
1/2
NEARLY
METHODOLOGY
A 10-minute online survey was fielded between Monday, April 27, 2020 and Friday, May 1,
2020. During this time, 1,041 interviews were captured among American consumers. Key
groups of interest were examined in this analysis, including those with and without children.
Additionally, a 15-minute online survey was fielded between Thursday, April 16, 2020 and
Thursday, April 23, 2020 to key groups of interest, including Senior Managers/Directors+
and retailers who have/have not partnered with RetailMeNot in the past twelve months.
During this time, 206 interviews were captured.
For more information, visit: insights.retailmenot.com
