One Pagers

6sense + Hushly One Pager

Issue link: https://read.uberflip.com/i/1273514

Contents of this Issue

Navigation

Page 0 of 1

Use Rich Account Insights to Personalize Content Experiences Deliver highly personalized content experiences that boost website visitor engagement and drive conversions 73% of B2B buyers today say they want a personalized, B2C-like customer experience, and B2B marketers rate conversion lift as the top measure of personalization success. The challenge for marketers seeking to personalize experiences and drive conversions is that B2B buyers remain anonymous through most of the buying journey, conducting independent research across the Internet before ever filling out a form. With 6sense and Hushly, you can uncover anonymous buying activity, prioritize the best accounts to pursue, engage buying teams across channels, and deliver highly personalized content experiences and recommendations when target accounts visit your website—whether or not they've ever filled out a form. Uncover Demand for Your Solutions Uncover accounts that are in-market to buy, whether those accounts are known to you or anonymous, and know what topics they care most about. Powering Engagement at Leading Enterprises The joint 6sense + Hushly solution has enabled leading financial management software company Sage Intacct to increase lead conversions 122% by offering personalized and relevant content to in-market buyers on the Sage Intacct website. Prioritize Accounts and Actions Identify accounts that meet your ideal customer profile (ICP) and know where they are on the buying journey so you can target the right buyers. Engage the Entire Buying Team Orchestrate engagement with the entire buying team across channels to educate, engage, and move them through the funnel. Convert Website Visitors Increase conversions by delivering personalized content experiences and recommendations based on deep account insights. "Hushly and 6Sense together helped us increase our content engagement and more importantly helped us obtain a significant lift in our website conversions. This combination helped us increase opportunities and measurable closed won business. Because of those results we've been able to consolidate and refine our marketing tech stack." Rauli Garcia VP Strategic Marketing, Sage Intacct

Articles in this issue

Links on this page

view archives of One Pagers - 6sense + Hushly One Pager