Case Study

Clutch Case Study

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Clutch Pennsylvania, USA Marketing and Advertising 200 CUSTOMER CASE STUDY Clutch sets up clients for success with more data, faster Company: Location: Industry: Employees: Product: Use Case: Website: Matillion ETL for Amazon Redshift Data Warehouse Modernization, Machine Learning About Clutch Clutch's Customer Management platform delivers actionable customer intelligence and personalized engagements that empower B2C companies to uniquely identify, understand, and motivate each individual in their customer base. The platform integrates real-time customer data across point-of-sale, e-commerce, mobile and social channels, marketing touchpoints, and more, back to a single individual customer record. With the addition of machine learning, the platform is able to deliver highly personalized and relevant engagements to increase the value of each customer. Matillion lets us empower analysts to generate insights that significantly improve efficiency and executive decision making. It gives us a foundation for more informative data science. © 2019 Matillion. All rights reserved Edward Hunter Director of Business Intelligence, Clutch The Challenge Every brand is unique - and so is its data The Clutch platform helps B2C marketers build relationships with consumers, encourage them to spend more and order more, and get highly personalized Artificial Intelligence and Machine Learning assisted guidance for consistent, timely communication. But for Clutch, no two clients are alike. They have differing Point Of Service (POS) systems, CRM platforms, and vertical- specific attributes and measurements. To ensure that all customer data was available for reporting in a scalable and timely manner, Clutch needed a more sophisticated platform to handle data diversity and load operations from both locally stored data sources and also a broad spectrum of web-based systems. The Solution Actionable data within hours As part of their overall data warehouse modernization initiative, Clutch decided on a host of AWS solutions. Clutch selected Amazon Redshift as it's data warehouse, replacing Informatica. In addition to Amazon Redshift, Clutch also selected Matillion ETL for Amazon Redshift due to its tight integration with Amazon Redshift, as well as its powerful data transformation capabilities. Matillion, working together with AWS services like Amazon Redshift, Kinesis, S3, SQS and more, plays a vital role in getting Clutch's customer data into an actionable form for marketers to act on within hours, not days or weeks.

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