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TUI Case Study

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CUSTOMER CASE STUDY From data-driven to data insights: TUI's journey to the cloud How a global travel and tourism giant created consistency in its data models for analytics and reporting purposes Company: Location: Industry: Employees: Product: Use Case: Website: TUI Group Hanover, Germany Travel and tourism 70,000 Matillion ETL for Snowflake Data Warehouse Modernization, Reporting & Analytics www.tuigroup.com About TUI Group TUI Group, based in Hanover, is the largest integrated tourism group worldwide, operating six airlines across Europe, 380 hotels in more than 30 destinations and approximately 150 medium and long-haul aircraft. TUI serves more than 27 million customers in 180 destinations around the world, and employs over 70,000 people. The TUI Group is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. The Challenge Migrating to the cloud for faster analytics and reporting As the largest tour operator and leisure company in the world, TUI wanted to use vast amounts of data to glean answers to important questions about business performance. But its data warehouse architecture was limited to one on-premises system supporting only one of its hotel brands. In addition to being a partial data source, the existing system had long development cycles, in which it took weeks for developers to attach new data sources to the data warehouse and build complex business logic for analytics. TUI needed a more modern solution with a centralized, cloud-based data warehouse that included data from across all hotel brands. The Solution Using the power of the cloud for data transformation TUI sought a cloud-native solution that would enable an ultra- scalable, fast, simple, and cost-effective modern data analytics tech stack. The company also needed a powerful ETL solution that could: • Consolidate multiple data sources, including Google Analytics, Salesforce, and third-party data such as currency exchange information • Orchestrate and schedule data loading and transformation for different source systems • Implement complex business logic and create parameterized, reusable shared jobs TUI selected Matillion ETL for Snowflake to help it move to the cloud, aggregate data sources, and provide a flexible platform for data warehouse automation. Matillion's scalability and efficiency were a game-changer for our growing, global business. We immediately leveraged the power of the cloud and saw instant value from increased performance. In Matillion, we found a modern, flexible solution that enables true data insights, and is fun to work with because it's so easy to use. © 2019 Matillion. All rights reserved matillion.com Kai Wolfram Head of Analytics, TUI Group

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