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Is now the time for optimism?
NO YES
Around the world, B2B businesses are trying to find their balance as the
world shifts under their feet. Jobs and lives have been lost. And no one knows
what the future—or even tomorrow—will bring.
But even as we continue to triage, we can't lose sight of our primary purpose.
Marketers don't exist to maintain the status quo. We exist to drive growth. And
that means we need to believe in growth and paint a vision of a successful
future for our businesses. While we may sometimes wish we could press the
pause button, we can't stop moving forward now. We need to be optimists.
SHARE THIS!
A wealth of research confirms it: Maintaining marketing momentum during
a downturn is a key factor in improving market share, stock market
performance, and profitability on the upswing. The purpose of this ebook is
to help marketers—most of whom have had to drastically rethink their 2020
plans—recapture that vital momentum and set a new direction.
In these pages, we bring together wisdom from successful marketers and
inspiration from visionaries worldwide to help you question the status quo,
acquire new skills, test-drive new ideas, and pursue new opportunities. We hope
it will inspire you to re-evaluate the potential and reconsider the possibilities for
your career, your team, and your organization. Ready… set… grow!
GET
INSPIRED
"As marketers, our job is to
turn skeptics into customers
and believers. Now, we need to
believe in ourselves and paint
the future for our businesses."
Rhoan Morgan, CEO
DemandLab
