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GET
INSPIRED
Marketing with R ES I LI E N C E
At a time when change is a constant, the teams that are most resilient and
able to manage through change—and even embrace it—are destined for
success. Standing still isn't an option. Marketers need to keep moving
forward so that they can anticipate customers' needs and identify emerging
market opportunities. Being able to pivot, adapt, and iterate swiftly is the key
to building a marketing function that will survive and thrive in any market.
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TAKE ACTI O N
Find out how resilient your marketing team is. Take the DemandLab Marketing
Resilience Assessment to assess the agility of your operations, including data
management and utilization, martech performance, and content efficacy.
ASSESS YOUR RESILIENCE NOW
TH E U PS I D E
Challenges Drive Creativity. Your marketing team may be feeling frustrated
and stressed out right now, but those challenges can lead to exciting new ideas.
HBR reviewed 145 empirical studies, stretching back 50+ years, on the impact
of constraints on creativity among individuals, teams, and organizations alike.
The research proves it: When faced with limitations and obstacles, marketing
creativity and innovation can thrive.
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"What I like about marketing is
that you have the opportunity
to kind of rock the boat and
shake things up."
Joe Folan, Vice President of Marketing
The Center for Leadership Studies
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