Seasonal Guides

Holiday Planning Cheat-Sheet

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1 One Big Shopping Season More consumers plan to spread purchases out over the season and shop early to avoid shipping delays or inventory concerns. Always-On, Pulse Discounts Maintain an always-on and flexible promotional calendar to reach shoppers when in-market. Use flash sales with deep discounts to create FOMO. Highly Competitive Season More consumers will shop online with deals and discounts being very influential to make a purchase given tighter wallets. Make It Easy Leverage free shipping and flexible payment options and promote omnichannel with deals and discounts for buy online pickup in-store plus curbside options. 2 Make It Special Consumers will find ways to create normalcy and make the holidays feel special given less in-person gatherings and travel. Inspire New Traditions Gift giving will remain important, particularly for children, and expect growth in flowers, food and delivery services for the Holidays. 3 31% will shop earlier this year to avoid inventory issues or shipping delays. 36% say they will spread out their purchases over a greater period. 75% of shoppers will prefer online shopping for holiday. 18% plan to complete holiday shopping online only. 41% say they are looking to create normalcy and keep traditions alive this holiday. 35% are more willing to try new stores and brands this season. 2020 Early Holiday Outlook Key themes for retailers and brands to keep top of mind to plan for Q4 and holiday shopping. RetailMeNot ran Consumer Holiday Research with Survey Monkey in August with 2,360 respondents. Consumer Holiday Research Results August 2020 Confidential - RetailMeNot

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