December 2020
Sun Mon Tue Wed Thurs Fri Sat
1 2 3 4 5
6 7 8 9 10 11 12
13 14
4
15 16 17 18 19
7
20 21 22 23 24 25 26
27 28 29 30 31
November 2020
Sun Mon Tue Wed Thurs Fri Sat
1 2 3 4 5
5
6 7
8 9 10 11
8
12 13 14
15 16 17 18 19 20 21
22 23 24 25 26
6
27
3
28
29 30
2
Top 8 Shopping Dates Ranked in Q4
34% plan to make a purchase during
After Christmas Clearance.
Peak online week for shopping - ideal
for media exposure.
Cyber Monday followed by Black
Friday will continue to be top dates.
National Cash Back Day - ranked 5th
in top shopping dates in Q4.
67% plan to make a purchase during Amazon Prime Day when it
happens in October this year making it the #1 shopping Q4 date.
Q4 Promotional Stats
AVERAGE
SAVINGS
$21
FREE
SHIPPING
31%
offers do
not require
min spend.
7.4
49%
24%
based on
dollar off
discounts
OFFER
LENGTH
SITEWIDE
OFFERS
average %
availability
of sitewide
offers last
more than a
week.
AVERAGE
PERCENT
based on
percent off
discounts
Based on historical promotional data on RetailMeNot during Holiday.
Confidential - RetailMeNot
Based on top dates consumers plan to make a purchase in Q4.
1
Source:
1
RetailMeNot and Survey Monkey - Consumer Holiday Research, n=2,360, August 2020.
