2 NEW VARIETIES 2021 DIGITAL GUIDE GPNMAG.COM
Planning for the
Best Year Ever
FROM THE EDITOR
Greenhouse Product News is a publication of
a division of Great American Publishing
As 2021 not-so-slowly creeps up
on us, now is the time to finalize
production plans for the upcoming
season. While there is nothing that
could have prepared us for the
whirlwind that 2020 brought us,
let us not forget that each year is
unpredictable. Each year brings
its own set of challenges and
opportunities.
I recently asked growers how the
pandemic has affected their plans for
2021. The majority said, "It hasn't."
It seems many of you are entering
2021 with the same mindset you had
walking into 2020. And if we learned
anything this past season it is that
gardening is essential! The demand
will undoubtedly be there, and you
have the product to meet that need.
Just like any other year, you are
tasked with selecting new products
to add to your lineup (as well as older
products to possibly drop). Trends
change, consumer mindset evolves,
new gardening needs emerge. That is
why we put together this guide for you.
We have attended breeders' webinars,
collected literature, participated in
Zoom meetings, watched videos, and
compiled hundreds of emails and
images to learn about all the new
varieties entering the market. On the
following pages, you'll find selections
that deserve your attention as you plan
for next year.
Keep in mind, this is just a fraction
of what the breeder companies
are introducing this year. But we
are confident in their beauty and
performance. Check them out, and
make 2021 the best year ever!
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CONTENTS
20
6
30
Trendspotting
into 2021
What trends are on the
horizon that will resonate
from retail to the garden?
Up and Comers
for Next Season
and Beyond
There is certainly no
shortage of new varieties
to choose from as you
plan your production
for next year.
New Edible Varieties
Homegrown garden
vegetables, fruits and
herbs continue to grow
in popularity with
consumers. Here are some
new tasty crops you can
add to diversify your
product offering.
6
20
30
E D I T O R I A L
Tim Hodson | Editorial Director
616.520.2161 • thodson@greatamericanpublish.com
Jasmina Dolce | Editor
616.520.2162 • jdolce@greatamericanpublish.com
Teresa McPherson | Retail Editor
616.520.2163 • tmcpherson@greatamericanpublish.com
A D V E R T I S I N G
Bob Bellew | Vice President, Group Publisher
616.520.2164 • bbellew@greatamericanpublish.com
Kim Sammartino | Integrated Media Consultant
616.520.2173 • ksammartino@greatamericanpublish.com
Tiffany O'Kelley | Integrated Media Consultant
616.520.2172 • tokelley@greatamericanpublish.com
Samantha Orsi | Production Assistant
616.520.2148 • sorsi@greatamericanpublish.com
Ball FloraPlant/Selecta One
www.ballfloraplant.com
www.selectanorthamerica.com ................................. 16-17
Benary
www.benary.com ......................................................... 12-13
Hilverdaflorist B. V.
www.hilverdaflorist.com ............................................ 26-27
Pacific Plug & Liner
www.ppandl.com ........................................................ 22-23
PanAmerican Seed
www.panamseed.com .................................................... 8-9
Suntory Flowers
www.suntoryflowers.com .............................................. 4-5
A D V E R T I S E R I N D E X
This index is provided as a reader service. The publisher does not assume
responsibility for errors or omissions.
S TA F F
Corporate Office | 616.887.9008
Kristina Howell | Creative Director
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616.520.2157 • amackey@greatamericanpublish.com
Kim Meyers | Classified Advertising Manager
616.520.2137 • kmeyers@greatamericanpublish.com
Becky Stovall | Audience Development
616.520.2138 • bstovall@greatamericanpublish.com
Deb Carnes | CFO & Director of Human Resources
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Matt McCallum | CEO
mmccallum@greatamericanpublish.com
