Demystifying Data
2
Demystifying data
Opportunity for an additional AU$1.5/NZ$1.6 million in revenue
(equivalent to a 9%/12% increase) from increasing data maturity,
according to research commissioned by Amazon Web Services (AWS).
This revenue could allow businesses to hire an additional 16 full-time
employees in Australia and 22 in New Zealand.
Findings based on a survey of 275 businesses in Australia
and New Zealand with over 100 employees.
State of play
93% of businesses have invested in data
analytics tools or software in the past year
More than one quarter get meaningful
insights out of their data monthly or less often
8 in 10 businesses employ dedicated
data and analytics staff
2%
Master
13%
Advanced
25%
Intermediate
44%
Beginner
16%
Basic
What's getting in the way?
Workplace culture (12%)
Data access (13%)
Funding (15%)
Data quality (17%)
25% of businesses are aspiring to reach
the top data maturity rung in the next
five years. Taking proactive steps could
help businesses reach this goal:
Strategy: Identify where
analytics can drive better
business outcomes
People: Create a
data-driven culture
Process: Create
accountability in internal
data management
Data: Drive high quality
insights from high quality data
Technology: Use cloud
solutions to support data
driven insights
The data
maturity
ladder
Taking action
Some of the potential business benefits
include improving customer experience,
enabling innovation and mitigating risk.
Why data?