SCORE Journal - The Official Publication of SCORE Off-Road Racing
Issue link: https://read.uberflip.com/i/1300777
SCORE Social Media & Livestream At All Time High The 2020 SCORE World Desert Championship race season is now underway with the 52nd BFGoodrich Tires SCORE Baja 500 Presented by 4 Wheel Parts initiating the season opener. This race took place under extraordinary operating conditions that successfully met the COVID 19 Biosecurity Protocol guidelines executed by SCORE and the racers. This activity was critical in assuring the processes were applied correctly to ensure that the Baja California Secretary of Health and the Secretary of Sustainable Economy and Tourism gave us the “Green Light” for the SCORE Baja 1000. Although many of the racers and fans were unable to attend the 52nd BFGoodrich Tires SCORE Baja 500 Presented by 4 Wheel Parts, for many reasons, this increased the interest in the race activity viewership with SCORE Social media followers and Livestream viewers at an all- time high. Highlights of these initial numbers for the SCORE Baja 500 Race Week for SCORE Social Media, SCORE App and the August SCORE Journal SCORE Baja 500 Preview issue along with the total social activity generated around race week were the following: Highlights for SCORE Baja 500 Race Week 9/21-27: • SCORE Facebook People Reached: 3,402,840 • Facebook Engagements: 306,132 • Likes: 25,843 • Shares: 5,921 • Live feed recorded video Facebook Live: • 1,952,375 – People Reached • 200,423 – Engagements Livestream Race Day views - We experienced a new high for SCORE Baja 500 Views of the Live Stream during a Baja 500 race, reaching 687,368 Views. Social Media Analytics 9/22-30 Baja 500 Race Week - Total social activity surrounding the Baja 500 race week. Data includes SCORE, driver, sponsor, team & media activity. Total Social Impact 1,445 Total Social Posts Analyzed 490,841 Total Interactions 1.7M Total Video Views 15.2M Total Impressions SCORE Journal - August SCORE Baja 500 Preview Issue • SCORE Journal August 2020 - 1,663,880 readers SCORE App – Race Day Total Active Downloads – 114,900 Total Sessions - 179,355 This issue also presents another historical first, being this is also the SCORE Baja 1000 Preview issue in addition to the SCORE Baja 500 coverage! This issue provides a review of last year’s race, historical data, course map, schedule of events and what to expect for this year’s unique race week. Enjoy the issue and see you at the races. Jim PUBLISHER'S NOTE SCORE JOURNAL MARKETING & SALES DIRECTOR Publisher Jim Ryan EDITORIAL DS Media LLC Dan Sanchez Mike Vieria Larry Saavedra Taylor Vlahos CONTRIBUTORS Stuart Bourdon Jack Wright nMedia3 GM SALES & DIGITAL OPERATIONS DerDiZ Media Inc. Todd Horne CREATIVE DIRECTOR DerDiZ Media Inc. Ashley Hanks Horne SCORE STAFF Dominic Clark, SCORE Media Operations ART EUGENIO SCORE Official Photographer COVER PHOTO GetSOME Photo PUBLISHED BY SCORE MARKETING LLC 465 South Meadows Parkway #6 Reno, NV 89521, 775-852-8907 Cover and contents are protected by copyright and must not be reproduced in any form or in part, without the prior written consent of the publisher. ® SCORE JOURNAL 3