Data and Analytics - eBook (EN)

The data-driven enterprise

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18 A data-driven organization is one that puts data to work to improve business outcomes, both by using data to drive a rigorous decision process and by making the data available for stimulating innovation and providing value to customers. When data is locked into an inflexible framework, siloed, or difficult to get at, it becomes a barrier to business agility, preventing the company from responding to opportunities or from getting products to market quickly. Even worse, when a business doesn't drive its processes and investments through the use of data, it is foregoing important contact with the market it is trying to serve or passing up feedback that could help it succeed better in its initiatives. A data-driven organization, on the other hand, uses data to gain agility and uses agility to make its data more valuable. In closing Mark Schwartz, Enterprise Strategist, AWS About the Author Mark Schwartz is an enterprise strategist at Amazon Web Services and the author of The Art of Business Value, A Seat at the Table: IT Leadership in the Age of Agility, War and Peace and IT: Business Leadership, Technology, and Success in the Digital Age. Before joining AWS, he was the CIO of the US Citizenship and Imigration Service (part of the Department of Homeland Security), CIO of Intrax, and CEO of Auctiva. He has an MBA from Wharton, a BS in Computer Science from Yale, and an MA in Philosophy from Yale. Read more from Mark Schwartz ยป and

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