2
Gets the high elasticity,
low latency, and real-time
processing needed to power
its live leaderboard and
deliver customizable rider
data to its community of
virtual bike riders.
Can now manage up to 8X
more riders during peak times.
Gains customer insights that
power its shared-ride product.
Leverages scalability to store
GPS coordinates for all rides.
Stores user profiles and serves
up relevant ads through data,
both growing from zero to
hundreds of millions of active
users in a short time.
Uses data to personalize
search and recommend
results. Says that AWS is
helping it to prepare for
more growth.
Data may be your most
valuable business asset
What do Airbnb, Lyft, Snapchat, Tinder,
and Peloton all have in common?
Apart from being successful startups founded in the
last 5-10 years, all of these companies have built their
businesses on the foundation of maximizing the value
of data. In other words, they have figured out how to
"put their data to work."
And that's critical, because data has transformed
from a cumbersome, expensive-to-store asset into a
core component of many successful business models.
Some have gone so far as to say that data has replaced
oil as the world's most valuable resource.
1
Migrating to AWS drives results
2
1
https://www.economist.com/leaders/2017/05/06/the-worlds-most-valuable-
resource-is-no-longer-oil-but-data
INTRODUCTION
