Data and Analytics - eBook (EN)

The Data Flywheel: Building momentum by putting your data to work

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23 The Data Flywheel begins and ends with data—and with the integration of new data continuously fueling it as it spins. Modern apps, analytics services, and machine learning systems create more data that can be stored and managed in the cloud through data warehouses and data lake architectures. That allows your organization to develop new capabilities and apps through the use of purpose-built databases, gain new insights, and deliver new products. This is a stepwise, repeatable process which must be run project-by-project—like turning a flywheel, building momentum with each turn. One of the most unique characteristics of the Data Flywheel is that no "one thing" powers it, and organizations that search for such a fundamentally basic solution will likely lose their way. The Data Flywheel moves by many components acting in concert, equating to a whole that's greater than the sum of its parts. Spinning the Data Flywheel CONCLUSION As you work to develop the components outlined in this eBook—implementing the most relevant technologies and procedures at each phase—your flywheel will begin to generate perpetual business momentum. The flywheel will help put your data to work, automating data management and analytics and giving you and your team the time needed to make smarter, data-driven decisions—while directing more resources toward the business objectives that matter most. Want to learn more about how the Data Flywheel can help your organization achieve perpetual business momentum? Visit our interactive Data Flywheel site to dig deeper into each of its components. Interact with the Data Flywheel >

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