Data and Analytics - eBook (EN)

Creating a Modern Analytics Architecture

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2 analytics In today's world, data and analytics are indispensable to organizations. Those who successfully generate business value from their data will outperform their peers. An Aberdeen survey saw organizations who implemented a modern data lake analytics platform outperform similar companies by 9% in organic revenue growth. These leaders were able to perform new types of analytics like machine learning over data sources such as log files, data from clickstreams, social media, and internet-connected devices stored in the data lake. Modern data lake analytics help organizations to: • Identify and act upon opportunities more quickly • Grow business faster • Attract and retain more customers • Boost productivity • Proactively maintain devices • Make better-informed decisions Today, data is indispensable CREATING A MODERN ANALY TICS ARCHITECTURE

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