Issue link: https://read.uberflip.com/i/1301389
15 CREATING A MODERN ANALY TICS ARCHITECTURE analytics • Business intelligence (BI): BI software is an easy-to-use application that retrieves, analyzes, transforms, and reports data for business decision-making. BI tools generally read data that is stored in an analytics service like a data warehouse or big data analytics system. BI tools create reports, dashboards, and visualizations and enable users to dive deeper into specific data on an ad-hoc basis. The results give organizations the power to accelerate and improve decision-making, increase operational efficiency, identify new opportunities and revenue potentials, identify market trends, and report KPIs. Apply machine learning As organizations generate, store, and analyze increasing amounts of data, there is a desire to use these vast data sets in automated ways to drive business results. They are increasingly relying on machine learning to automate tasks, provide personalized services to end users and customers, and increase the efficiency of operations by analyzing their data. Machine learning often feels a lot harder than it should because the process to build and train models and deploy them into production is complicated and slow. Machine learning process First, you need to collect and prepare your training data to discover which elements of your data set are important. Then, you need to select which algorithm and framework to use. After deciding on your approach, you need to teach the model how to make predictions by training, which requires a lot of compute. Then, you need to tune the model so it delivers the best possible predictions, which is often a tedious and manual effort. After you've developed a fully trained model, you need to integrate the model with your application and deploy this application on infrastructure that will scale. All of this takes a lot of specialized expertise, access to large amounts of compute and storage, and a lot of time to experiment and optimize every part of the process.