Issue link: https://read.uberflip.com/i/1305085
Holiday Promotions Guide Turning October learnings into Q4 Wins Holiday Season Started Early Holiday promotions began in October with increased promotional activity across RetailMeNot coinciding with Amazon's Prime Day Event However, There's Still A Lot of Holiday Shopping Ahead In October, many people shopped for themselves or for pandemic related categories How to Win The Holidays 350 retailers participated in Prime Day 2020, up 17% f rom 2019 Top Shopped Categories in October: accessories, shoes, health & wellness, office supplies, indoor cycling, coolers and delivery services Retailers who offered discounts during Prime Day saw 19% lift in CVR, 60% lift in sales compared to their Oct run rate. Those who did not participate, suffered a negative impact with -3% in CVR online RetailMeNot Internal Data Show Up All Season Long ● Must be present during all key events to win ● Take an always-on approach between major events to capture shoppers when they're ready to transact ● Keep in mind, people may hold off on shopping until they have the funds or know who they are going to celebrate with this year Make It Easy ● Inspire purchases with gift guides & product recommendations ● Make shoppers aware of safe & convenient fulfillment options ● Limit exclusions, product & channel specific promotions to help shoppers transact easily Be Flexible & Responsive ● Don't rely on historicals to inform 2020 strategy ● Review your promotional calendar & pull forward discounts to align with earlier shopping patterns ● Align promotions with supply chain to avoid driving demand to a poor purchase experience