Solution briefs

Matillion, Redshift, Quicksight Solution sheet

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Creating A Modern Marketing Analytics Platform with Matillion, Amazon Redshift, and Amazon QuickSight Collecting, storing, and visualizing your data A modern marketing analytics platform breaks down silos so marketers can spend more time gaining valuable insights from innovative marketing campaigns and less time worrying about how to access data and maintain systems. Matillion and AWS (Amazon Redshift + Amazon QuickSight) provide marketers with a modern data and analytics solution that supports collecting, storing, transforming, and visualizing marketing data using intuitive business intelligence dashboards. With Matillion and AWS, you can bring in data from relevant sources such as Google Analytics, Google Ads, Hubspot, Salesforce, Magento and over 100 other applications and databases, combine it with other sources - including your data lake - and easily create dashboards for visual analysis. Matillion ETL for Amazon Redshift ingests disparate marketing data into Amazon Redshift and transforms it into an analytics-ready format, enabling data-driven decision making for customers. Amazon Redshift makes it easy for customers to query petabytes of structured and semi-structured data across their data warehouse and data lakes using standard SQL. Amazon QuickSight is a fully managed business intelligence service that makes it easy to deliver insights to marketers across an organization. Customers can create and publish interactive dashboards that can be accessed from any device and embedded into marketing applications, portals, and websites. Amazon Redshift © 2020 Matillion. All rights reserved matillion.com AWS and Matillion make it easy to get started With Matillion ETL for Amazon Redshift, easily connect to all of your marketing data sources and load marketing data into Amazon Redshift without writing SQL. Leverage the performance and scalability of Amazon Redshift to perform any required transformations with Matillion ETL. Connect Amazon QuickSight to access analytics- ready marketing data and create engaging visualizations and dashboards. Business Value Access marketing data quickly in order to evaluate campaign performance and make faster, more accurate marketing decisions. Gain better insight into marketing contribution toward company revenue generation. Capture, organize, and visualize marketing data to gain a 360-degree view into customer behavior Marketing managers and analysts are being asked to do more with data. However, marketing source data from Google Ads, Google Analytics, and marketing automation systems typically resides in functional silos - making it difficult to access. In addition, unstructured and semi-structured marketing data (such as email, HTML, or other qualitative data) is often inaccessible and not stored within traditional data warehouses.

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