Seasonal Guides

Cyber Week 2020: Key Stats

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Retail Online Sales Predicted to Sleigh During 2020 Cyber Week RetailMeNot Research Shows Promising Holiday Shopping Outlook ...But Deals and Discounts Matter More Than Ever The next two weeks are a critical time frame for retailers and brands to bring their best 2020 deals to consumers. In addition to savings, sharing information on shipping, BOPIS options and in-store shopping restrictions can help shoppers quickly navigate finding holiday gifts for everyone on their list. Talk to your Account Director today on how to secure additional Cyber Week placements to drive last-minute sales. Source: RetailMeNot Consumer Cyber Week Survey, Kelton Global, n=1,064, October 2020. *Source: Adobe Plenty of Holiday Cheer for Retailers This Year ● The 2020 online holiday season is forecast to break past records and grow 33% YoY to $189B.* ● Even though shoppers got an early start, 75% still plan to shop for the holidays during Black Friday and Cyber Monday. ● More than half (51%) also say it's when they find the best deals on gifts they want to purchase. There's Still Opportunity to Capture Shopper Attention… Most Americans still had 80% of their holiday shopping left to do at the end of October. For Those Who Have Started Shopping: ● 56% completed a purchase because they found a great price on an item they wanted ● 46% took advantage of early holiday season deals 82% of shoppers plan to take some measure to make holiday shopping more affordable in 2020. Average Spend Expected to Be Up in 2020 Expected spend between Black Friday and Cyber Monday: 2019: $738 vs. 2020: $766

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