Revenue Attribution Outlook Survey
Conducted by Ascend2 and DemandLab
Published November, 2020.
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ABOUT THE RESEARCH PARTNERS
DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients by aligning
marketing, sales, and customer success functions through customized strategic solutions that leverage system
architecture, data science and analytics, and end-to-end customer journeys. With solutions designed to scale,
DemandLab helps clients advance their digital transformation strategy and create competitive differentiation
that advances business goals and drives revenue. Learn more about this award-winning consultancy at
demandlab.com.
Marketing technology companies and digital marketing agencies partner with Ascend2 to
supplement their marketing content, generate leads, and engage prospects to drive demand
through the middle of the funnel.
Learn more about Ascend2.
