PAGE 3
Revenue Attribution Outlook Survey
Conducted by Ascend2 and DemandLab
Published November, 2020.
THE LEADERSHIP OUTLOOK ON
REVENUE AT TRIBUTION
Marketing leaders face a landscape of shifting priorities, but aligning marketing efforts
with revenue is one of the most persistent challenges that marketers face.
How are marketing leaders addressing this challenge and
successfully executing a revenue attribution strategy?
To answer this question, Ascend2 and DemandLab fielded the Revenue Attribution
Outlook Survey.
This report, titled The Leadership Outlook on Revenue Attribution, exclusively represents
the opinions of those responding to the survey who are in a top leadership role at their
organization.
