SCORE Journal - The Official Publication of SCORE Off-Road Racing
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By the Numbers The 53rd Goodrich Tires SCORE Baja 1000 Presented by 4 Wheel Parts The 2020 SCORE World Desert Championship race season is now in the history book with the 53rd BFGoodrich Tires SCORE Baja 1000 Presented by 4 Wheel Parts taking place this November. This race took place under extraordinary operating conditions that successfully met the COVID 19 Biosecurity Protocol guidelines executed by SCORE and the racers. This activity was critical in assuring the processes were applied correctly to ensure that the Baja California Secretary of Health and the Secretary of Sustainable Economy and Tourism were confident that these activities could actually take place. The successful race operational plan that met or exceeded the established COVID-19 Protocols, is now the template for all outdoor activities taking place in Baja. Although many of the racers and fans were unable to attend the 53rd BFGoodrich Tires SCORE Baja 1000 Presented by 4 Wheel Parts, for many reasons, this increased the interest in the race activity viewership with SCORE Social media followers and Livestream viewers to an all- time high. Highlights of these initial numbers for the SCORE Baja 1000 Race Week for SCORE Social Media and the October SCORE Journal SCORE Baja 1000 Preview issue along with the total social activity generated around race week were the following: Highlights for SCORE Baja 1000 Race Week 11/16-22: • SCORE Facebook People Reached: 4,102,840 • Facebook Engagements: 421,832 • Likes: 50,843 • Shares: 8,521 • Live feed recorded video Facebook Live: • 1,762,391 – People Reached • 260,579 – Engagements Social Media Analytics 11/1-12/1 Baja 1000 Race Week - Total social activity surrounding the Baja 1000 race week. Data includes SCORE, driver, sponsor, team & media activity. Total Social Impact 2,400 Total Social Posts Analyzed 2,019,000 Total Interactions 6,010,000 Total Video Video Impressions 40,300,000 Impressions on Branded Posts SCORE Journal - October SCORE Baja 1000 Preview Issue • SCORE Journal - 1,856,981 readers • SCORE Journal Spanish Edition – 484,619 readers SCORE-International.com – Traffic allocation for Race Week Only 11/16-21 Race Week Unique Viewers – 2,033,219 Enjoy the issue and see you at the races in 2021. Jim SCORE JOURNAL MARKETING & SALES DIRECTOR Publisher Jim Ryan EDITORIAL DS Media LLC Dan Sanchez Mike Vieria Larry Saavedra Taylor Vlahos CONTRIBUTORS Stuart Bourdon Jack Wright nMedia3 GM SALES & DIGITAL OPERATIONS DerDiZ Media Inc. Todd Horne CREATIVE DIRECTOR DerDiZ Media Inc. Ashley Hanks Horne SCORE STAFF Dominic Clark, SCORE Media Operations ART EUGENIO SCORE Official Photographer COVER PHOTO GetSOME Photo PUBLISHED BY SCORE MARKETING LLC 465 South Meadows Parkway #6 Reno, NV 89521, 775-852-8907 Cover and contents are protected by copyright and must not be reproduced in any form or in part, without the prior written consent of the publisher. ® SCORE JOURNAL 3