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Step 3 – Select Content
Create content templates using HTML
or rich text editor
Personalize
Static attributes
Dynamic attributes
Attributes from sources like Amazon
Personalize
Amazon Personalize
Customized
personalization &
recommendation
API
Item metadata
(details of articles,
products, videos, etc.)
User metadata
(age, location, etc.)
User events/
interactions
(clicks, purchases,
conversions, etc.)