Webinar Slides
The Power of Data in Customer Experience Management Webinar EP2 - Step 2, episode 2 Engage your customers
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Articles in this issue
Slide Number 1
Agenda
Recap from Episode 1: Know Your Customers
Responsibilities of a modern customer experience pipeline
Ingesting data into AWS
Challenges to making a secure data lake
Robust data lake infrastructure with AWS
Data ingestion options
AWS Glue automates the undifferentiated heavy lifting of ETL
Slide Number 10
AWS Glue Crawlers and the AWS Glue Data Catalog
Streaming with Amazon KinesisEasily collect, process, and analyze video and data streams in real time
Amazon Kinesis Data Streams overview
Amazon Kinesis Data Firehose overview
AWS DataSync
Data lake reference architecture
Engage your audience
User Engagement Challenges
Users' expectations are continually evolving
Stages of AWS User Engagement
Customer touch points
Slide Number 22
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Slide Number 25
Overview: Amazon Personalize
Successfully engage your customers using Amazon Pinpoint
Solution Architecture: Predictive User Engagement
Getting started with Amazon Personalize
Setting up Amazon PersonalizeEasy three step process
Add your datasets
Create your solution (train your model)
Create your solution (train your model) (1)
Create your campaign (host your model)
Getting started with Amazon Pinpoint
Create your first segment
Building a campaign
Step 1 – Select Segment
Select segment
Step 2 – Select Channel
Step 3 – Select Content
Slide Number 42
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Step 4 - Schedule
Slide Number 46
Automate multi-step campaigns with journeys
Journeys UI
Summary
Resource
LEARN MORE
Thank you!
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