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Challenges continue as more consumers shop online
20.7%
Increase in holiday
spending, estimated to hit
$3.535 trillion
In 2019
53%
Of visits are abandoned if a
mobile site takes longer than
three seconds to load
3X
Consumers are 3 times more
likely to post a negative
review after a bad
experiences
1 - https://www.emarketer.com/content/global-ecommerce-2019
3- https://www.anodot.com/blog/macys-black-friday-failure-
industry-wide-problemand-avoided/
2 - https://www.thinkwithgoogle.com/intl/en-ca/marketing-
resources/data-measurement/mobile-page-speed-new-
industry-benchmarks/