Issue link: https://read.uberflip.com/i/1331599
NURTURE EXPERIENCE CHECKLIST Matching the campaign branding from the emails to the nurture destination can help place this experience within the context of the larger campaign. Make sure you put in the following requests: There are a few ways you can personalize the nurture experience. These include: The content you choose can make or break your nurture campaign's performance. When it comes to a nurture destination, content selection is as important as the email subject lines you obsess over. Once they've landed on your nurture destination, how do you get them to the next step? Campaign-specific email headers Headshot of the email sender Repurpose current content, but mix in one or two new pieces (e.g., a template) Use text link CTAs at the bottom of your article Nurture stream design or banner images Copy in the description box "Hi XXX, it's me, Christine! I've put together this collection of content that will help you extend your knowledge on X topic." Ensure all content is on a related topic and adds value (no product pitching!) Add a CTA next to your article directing them back to the nurture destination CTA and content tiles Contextualizing your CTA within the campaign will increase conversion rates Choose content formats that will drive engagement. Stick to blogs, short videos, infographics, templates, and ebooks over product brochures or numerous one-hour webinar recordings Use content recommendations to direct them to the next piece of content in the stream AI-based content recommendations BRANDING PERSONALIZATION CONTENT CALLS-TO-ACTION