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CURRENT SITUATION
Few marketers have implemented a revenue attribution strategy.
Just over one-third (36%) of marketing leaders report having an active and measurable strategy to
prove marketing ROI using revenue attribution. Another 25% are planning to implement a strategy
at an as-yet undefined moment in the future. Nearly one-quarter (24%) of marketing leaders are not
prioritizing an attribution strategy at all.
Which best describes your CURRENT SITUATION as it applies to revenue attribution?
36% 15% 25% 24%
A strategy is in place
and measurable
Currently rolling out
a strategy
Planning to have a
strategy in the future
No plans for a strategy
