New issue 52

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FASHION 18 Issue 52 / 2013 guestlist shoots you Calin Top: Topshop Skirt: American Apparel Necklace: designer of Kelly Jumper: Vintage Shorts: Urban Outfitters Bag: Vintage Never second TAB | TAB / Introducing something fresh and representing proudly for the UK these guys bring back the element of hand drawn illustrations using original imagery and minimal colour. Only launching this year, they have already been gaining a lot of love and are topped for big things. We caught up with Andy co- owner of the brand to get the latest. Firstly can you tell us a little bit of the history behind Never Second how did it all kick off for you? Never Second is a collaborative project between myself Andy and long term friend and collaborator Matt. We've both got history within the streetwear industry and creating our own label was something that we had planned for quite a while, it just seemed like a logical step for us. What is the inspiration and philosophy behind the brand? We are proud to be a British brand and so this factors into a lot of our designs. Going forward we want it to factor in a lot more, while maintaining focus on the aspects that are relevant to the brand. For instance, we adopted the motto 'Utrinque Paratus' which means 'Ready For Anything'. It comes from the Parachute Regiment and fits really well with the kind of message we want to put out and the ideology behind the brand. This way of thinking with a bit of British Grit thrown in is what fuels our design ethos. You only started up this year, how have you found the whole process? You seem to be getting a lot of love already! We've both produced clothing in various forms before so the process isn't new to us. The production side of things has been fine, a few slight hiccups but nothing too major. We're fortunate to have the support of a lot of good people around us. I think the feedback has been great so far which we believe proves our point that there is a strong future for hand drawn, well executed graphics. You have a theme in your garms that pride Great Britain with your hand drawn illustrations, is this an important factor in your brand? We think that things have become quite repetitive and a little lazy recently in streetwear and we didn't want to go down the route of using photo prints and slogan tees etc so bringing back the hand drawn element and using original imagery is definitely an important factor. Celebrating our British pride is just a natural

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