Publisher Feature
XITE is an interactive music video platform that has licensing deals with major record labels and
distributors. Founded in the Netherlands with linear networks, interactive TV, and on - demand
streaming services, XITE is live in the Netherlands, Belgium, Germany, the United States, Canada,
the United Kingdom and Ireland. TripleLift is excited to be working with XITE to bring premium
entertainment content to viewers and inventory to buyers in impactful TV environments.
By the Numbers
98
%
Average VCR
$20
CPM Floor
1.2 Million
Monthly Avails
To learn more, contact ibarnabe@triplelift.com
Opportunities
Formats:
Audience & Usage
85min
Average Viewing Time
52
%
/48
%
Female to Male
75
%
Over 21 - years - old
CTV Spots
2X
Usage on Weekends
$24 - $26
Average Winning Bid
Music video plays Ad plays as mid -
or post - roll
ü Default sound on ü Non skippable ü 100% in - screen ü TV Environment
