Data and Analytics - eBook (EN)

Data, Analytics, and ML Playbook

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A STRATEGIC PLAYBOOK FOR DATA, ANALYTICS, AND MACHINE LEARNING u t 2 Contents 3 Wanted: A modern, data-driven enterprise 4 Limitations of monolithic architectures 5 The benefits of a cloud-based data foundation 6 How to democratize your data 8 Get more from your data with machine learning 10 Keys to scaling machine learning 12 5 steps to building a modern data foundation 12 Summary Organizations that once stored gigabytes of business data now find themselves swimming in petabytes or even exabytes of information. Harnessing the value of these massive data volumes requires a modern, cloud-based data infrastructure that unifies disparate information silos. This approach creates a universal version of "truth" and empowers everyone in an organization to make more informed decisions and act with confidence. A few key trends have brought us to this point: u The digitalization of businesses, coupled with a borderless Internet that extends application reach anywhere, has given rise to unprecedented data growth from mobile devices, IoT devices and sensors, cloud-based apps, social media, log files, click- streams, and other sources. u The cloud has driven down the cost of storage, allowing organizations to cost-effectively manage the deluge without having to decide up front what data is worth keeping and what should be discarded. Introduction u The cloud is also the conduit to highly accessible, pay-as-you-go compute and storage resources, which makes it easy for organizations to scale based on need while harnessing and analyzing every last bit of data for critical business insights. Organizations now have the opportunity to marshal data, analytics, and machine learning (ML) to promote critical business decision-making. Such data-driven insights can guide countless business scenarios, including: u Launching new product offerings u Innovating on new business models or revenue streams u Automating manual processes to improve efficiency u Improving customer experiences to build trust and loyalty u Optimizing interactions with business partners Regardless of where you are on your data moderniza- tion journey, this playbook will help you refine your strategy to effectively scale data, analytics, and machine learning across the enterprise, so you can accelerate innovation and drive your business forward.

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