CONTENTS
EXECUTIVE
GUIDE
Building a Winning Data Strategy
1 Why Culture Is the Greatest Barrier to Data Success
By Randy Bean
4 Getting Serious About Data and Data Science
By Thomas C. Redman and Thomas H. Davenport
7 Data Governance in the 21st-Century Organization
By Gregory Vial
11 Actioned Analytics Pave the Way to New Customer Value
By Barbara H. Wixom and Gabriele Piccoli
14 How Organizations Can Build Analytics Agility
By Lori C. Bieda
17 The Enterprise Systems That Companies Need to Create
By David Waller and Paul Beswick
21 Becoming a Data-Driven Enterprise:
Meeting the Challenges, Changing the Culture
Sponsor's Viewpoint from AWS
