Data and Analytics - eBook (EN)

Make data a strategic asset

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21 So the company again turned to AWS to bring data together in its core data platform. TRD has begun to migrate all the data to the repository, where it will be able to easily and quickly perform analytics. This data repository brings the company's siloed applications into one centralized location, enabling the team to find the important information needed to make snap decisions during races. TRD then analyzes data using Amazon Athena, a serverless interactive query service. It also uses Amazon Kinesis Data Streams (Amazon KDS), a massively scalable and durable real-time data streaming service. TRD uses Amazon KDS and other AWS services to collect, process, and analyze real-time streaming data for timely insights and quick reactions to new information. Through speedy data analytics, TRD now drives better insights needed to make key race-time decisions, giving the company a technological edge over competitors. "We can ingest data as fast as physically possible, process it however we need to, and present it in a visual way that lets people make decisions quickly. That is paramount," says Elliott. "And that's something that our software helps us do." "We can ingest data as fast as physically possible, process it however we need to, and present it in a visual way that lets people make decisions quickly. That is paramount, and that's something that our software helps us do." Jonny Elliott Senior Engineering Manager of Technology, TRD INNOVATION: TRD

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