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Shareworks Startup Equity 101 Guide

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3 Common Startup Equity Goals Compensation The value of stock options can play an important role in a company's total compensation package. Offering equity to employees can be especially valuable for small companies and startups competing for talent with larger, more established companies that may be able to offer higher salaries. 2 Retention Most stock options come with vesting requirements, which means employees must stay with a company to experience the full benefits of their equity awards. That's why companies may find equity compensation one of many useful tools for retaining valuable employees and motivating them to help the business grow. 2 Hiring There's a lot of competition for top talent and offering equity awards may make a company more attractive to potential employees. Companies design equity compensation plans to achieve goals, which are often informed by their stage of growth, size, and tenure in the market. Here are some primary business needs that equity compensation can help address: What Are Your Company's Common Shares Worth? Public companies are valued by the price their stock trades at in the market, but private companies don't have this luxury. When you start issuing equity in the form of stock options, a 409A valuation is often required. Shareworks by Morgan Stanley offers a fast and transparent 409A service that's lead by a team with 60+ years of combined experience in 409A valuations. Our valuations team can provide you with a professional and audit- ready valuation at every stage of your growth. 1 2 "FAQ: What Being Offered Equity In a Company Really Means." Indeed. 2021. https://www.indeed.com/career-advice/pay-salary/being-offered-equity-in-a-company MORGAN STANLE Y AT WORK

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