Business value
Solution
Opportunity
WIFI & LORAWAN® IN STORE RETAIL ANALYTICS, BY KERLINK & SMART TRAFFIK
●
The system then combines Kerlink's Wirnet™ iFemtoCell-evolution
indoor gateways and its Wanesy™ Management Center to transfer the
information to Smart Traffik's instore data analytics solution.
●
Retailers can optimize and measure the effectiveness of their
marketing strategy and commercial campaigns, to attract new
customers, improve their customer journey and to increase their
overall spending.
●
IoT specialist Kerlink and Smart Traffik, a retail-analytics solution
provider, have built a responsive end-to-end system combining Wi-Fi
and LoRaWAN® to enhance visitor in-store journeys.
●
Leveraging Kerlink's Low Power IoT Reference Design, the two
companies designed the SmartBox™, a plug-and-play anchor that
anonymously collects store visitors' smartphone Wi-Fi signals in real-
time and transmits the information through its LoRaWAN® link.
