Know where you stand: finding
your Digital Archetype
Digital transformations are complex and require
addressing many components at the same time. Lead
with technology alone, and commercial benefits
might be missed. Focus only on financial outcomes,
and you might end up saddled with technology debt.
Ignore the finance or human resource functions, and
pushback from stakeholders can grind the
transformation to a halt.
Kearney's Digital Value Equation
SM
can help you
assess how your organization is performing in
essential areas to discover your Digital Archetype
(see figure 2 on page 3).
To bring the unique richness of the Digital Archetypes
to life, we have summarized the digital journeys of
organizations that we have researched around
the globe.
Source: Kearney analysis
Figure 1
Kearney's
work with global technology CXOs has identiied ive Digital Archetypes
SM
Degree
of
digitalization
Velocity of digitalization
5
3
2
4
1
Walking dead
No ambition to
scale digital
Resting laurel
Legacy of
digitalization but
lost momentum
Reluctant runner
Good on some
dimensions
but not enough
Late bloomer
Some innovative
ideas and quick wins
but unable to scale
Digital superhero
Redeining the future
at scale with clear
ambition and
innovation
2 How to stay ahead in the digital game
