PHOTOS: AERODROME ICE SKATING COMPLEX
REAL PROGRAMS
Homeschoolers on Ice
46 / NOVEMBER.DECEMBER.2021 USICERINKS.COM
by T.C. LEWIS
Homeschooling is on the rise.
Can your facility capitalize?
Untapped Potential
,
Homeschool students,
communities and
associations are hungry
for fun group activities
like ice skating.
T
HE NUMBERS ARE CLEAR:
HOMESCHOOLING IS ON
THE RISE.
According to census data, 11% of U.S.
households are now homeschooling, and
that number has doubled during the
pandemic to roughly 5 million in total.
So what does that mean for you and I as
rink operators?
Opportunity…big time.
Filling the Void
We all want to sell more ice and most of
us do a good job of that during the peak
hours, but the challenge is obviously when
kids are in school and the rink is quiet.
But homeschooling might be able to help
fill those times and provide a little extra
revenue that can be quite consistent.
Homeschoolers still want to get out and
socialize and exercise like every other kid.
That is where we can step in and help the
community out.
3 Ways to Provide
Programming
There are basically three ways to provide
some programming to these groups:
• First, we can simply promote public
skating to the group. It doesn't have to
