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Demystifying data 2021 Demystifying data 2021
Despite rapid digital adoption driven by COVID-19, data maturity levels
in organisations have not improved over the past year. Three in five
organisations in Australia and New Zealand still have basic or
beginner data maturity levels.
Data analytics has the potential to unlock significant value for
organisations in this context. Economic modelling for this report
finds every step of higher data maturity can lead to 6.7% growth in
revenue every year.
So what is stopping organisations from developing their data maturity
and what actions can they take to succeed?
For organisations
employing more than
200 staff, this uplift is
equivalent to an additional
$27 million ($AUD)
and $17 million ($NZD)
for organisations in
Australia and New Zealand
respectively.
2021
3%
Master
13%
Advanced
22%
Intermediate
41%
Beginner
21%
Basic
2020
2%
Master
13%
Advanced
25%
Intermediate
44%
Beginner
16%
Basic
The data
maturity
ladder
THE BENEFITS WHY DATA
The most common use of data among organisations was to drive
operational efficiencies (61%).
Nearly all organisations (97%) have reported benefits from adopting
machine learning.
Productivity
WHAT NEXT?
• Engage leadership to drive data
and analytics strategy
• Upskill staff through training
• Invest in foundational data
• Invest in cloud solutions
• Develop a realistic
understanding of current
capabilities
Sales and
revenue
Customer
experience
THE BARRIERS
33%
Data quality remains the most common barrier
to improving data maturity.
A third of organisations reported
the biggest impact of not embracing
data was delays in decision making.
Note: In 2021, organisations were also scored against their machine learning capabilities (not included in 2020).
Findings based on a survey of 500 organisations in Australia and New Zealand. 2020 results are drawn
from Deloitte Access Economics, 'Demystifying data' (2020).
