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AWS Newsletter November 2021 Tech Buzz for Developers Empowering Customer Success See Innovation at Work Now This is the place where you see innovation at work — customers worldwide share their innovation stories about building new experiences, getting more value from data, or modernising IT and processes. Culture of Innovation: Start with the Customer and Work Backwards Have you ever wondered how Amazon drives innovation? Check out this video now to understand how the company innovates by "starting with the customer and working backwards" and the 4 interdependent elements that support long-term innovation at speed and scale. Watch Now If you have any questions, please reach out to us at aws-hk@amazon.com. Best Regards, Amazon Web Services AWS on Twitter | AWS on Facebook | AWS on Twitch | AWS Blog | AWS Podcast We hope you enjoyed receiving this message. If you'd rather not receive future emails from Amazon Web Services, unsubscribe here . Amazon Web Services, Inc. is a subsidiary of Amazon.com, Inc. Amazon.com is a registered trademark of Amazon.com, Inc. This message was produced and distributed by Amazon Web Services Hong Kong Limited or its affiliates. You may contact us by replying to this email. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. View our privacy notice . Events & Offer Hong Kong-based Internet company HK01 partners with AWS Data Lab and Digital Innovation team to study readers' behaviors and preferences through big data analytics, artificial intelligence and machine learning technologies. HK01 drives ads innovation to display more relevant ads and improve advertising performance. Find out more about this collaboration. Learn More HK01 Drives AD Innovation with AWS Data Lab and Digital Innovation Team Learn More Working Backwards is Amazon's process of discovery and invention that delivers innovations for customers. About 90% to 95% of innovations at Amazon come from analyses of customer behaviors and desires. The company works backwards from the moment that the product, service or experience is in a customer's hands and this framework can be used for different types of organizations. Working Backwards Drives Innovation Fun Fact From Nov 29 to Dec 3, you can watch customers share insights and get updates from leaders on the latest advances in technologies that drive innovation and your organization's growth. Register now Join AWS re:Invent to Learn How to Innovate and Drive Growth Register Now Register Now AWS customers can now get rewards worth up to HK$6000 for opening online stores with selected plans at omni-channel retail platform Storeberry. Grab this offer now. Storeberry Offer: Rewards Worth HK$6000 Waiting You Visit Now The Hong Kong-dedicated, one-stop resource hub where you discover ingenious and effective ways to drive innovation. Hong Kong