Machine Learning - eBook (EN)

The machine learning journey

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1 Optimizing business with new efficiencies Machine learning can be used to create greater efficiency through sophisticated demand planning and forecasting models. While this is true in almost every industry, retail provides some specific evidence. AI-based forecasting is reducing lost sales due to product unavailability by up to 65 percent and resulting in two million fewer product returns per year.⁴ Using an AWS-based predictive ordering solution, Domino's Pizza Enterprises Limited is delivering on an initiative to have pizza ready for pickup within three minutes of ordering or safely delivered within 10. 2 Smarter, faster decision-making Informed by data and analytics sources that grow smarter through machine learning, businesses and their workforces can make more informed, faster decisions that allow them to act on opportunities sooner and get better results. T-Mobile customer service agents use AI to quickly access the information most salient to customer needs. By providing agents with contextual information in real time, T-Mobile helps guarantee that each customer's issues are quickly and accurately resolved. Why machine learning? Before digging into the steps of the machine learning journey, let's explore why businesses should go on that journey in the first place. After all, even with the guidance in this eBook, completing the steps outlined here will require continued investment and unwavering dedication. Businesses will need to regularly remind themselves what they're fighting for—keeping their eyes on the precise business benefits that can be unlocked by fully leveraging machine learning technology. Businesses already realize the impact of: 4 https://www.mckinsey.com/~/media/mckinsey/industries/advanced%20electronics/our%20insights/how%20artificial%20 intelligence%20can%20deliver%20real%20value%20to%20companies/mgi-artificial-intelligence-discussion-paper.ashx 4

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